Archive for January, 2009

Steve Jobs, Don’t Die!

January 6, 2009

Don’t go Steve…Adscam tells us of your hormone problem.  Live in the Midwest and eat more Angus beef to cure your protein woes…  I’m being forced to use an ancient PC tonight and miss my beloved iBook…no files, no photos…  DAMN IT!  I hate this!

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The 85 year old garlic farmer, writer, teacher and X-ray tech

January 5, 2009

Sipping coffee this morning and listening to Weekend Edition, I heard a story about a remarkable guy named Chester who lives in California. Whether you’re young, old or somewhere in between, this guy’s story is worth an attentive listen. Here’s the link: http://www.npr.org/templates/story/story.php?storyId=98990276

When I started in the ad business, I had a typewriter and a case of White Out (couldn’t type). Then I landed the very first edition of a Mac.  I had a Tascam 4 track, a copier and a fax machine. Woo-Hoo! There were no bloggers, no email, no digital anything.  Things have obviously changed and will continue to do so.  Embrace it or be left behind.  I’m dipping a toe into blogging, trying to expand my writing skills, learn, and interact with people far outside of Hooterville.  Who woulda thunk it?

Chester’s story made me wonder what I still have to look forward to.  I’m still a baby (well, compared to Chester) All I know is what I’ve done for the last 26 + years (plus a 5 year stint in the thankless world of radio sales before that). Chester did what he had to do, when one door closed, another one opened, he reinvented himself. We should all have the chutzpah to do the same.

Numbnuts or Nuggnuts?

January 4, 2009

OK.   We’re watching the NFL playoffs, and McDonalds strikes again.  The 30 second commercial about Nuggnuts runs.   Immediately my 50 something (male) sweetheart says, “Nuggnuts? Sounds like Numbnuts”.  He’s offended.   I go to the web site.

Home page.  A grandmother, probably her way-too-beautiful-to-be-the-mom daughter and two kids, all wearing Mc-Ugly Christmas Sweaters and sporting what I assume to be reindeer antlers.  They each hold Nuggnuts as if they’re posing for a family portrait. The son is staring off into space, probably comatose from too many French fries.

Then, click on a link like the Nuggnut Hall of Fame, and here it is, an Eskimo-like turd that changes color from frosty white to tan as the page loads.   Oooooh, yummy!   I love to see my tender, juicy all-white meat frozen solid.  And wholesome too, 12 fat grams and 190 calories in 4 of those fried turds.   Target audience for this campaign?   Numbnuts.

 

Top Ten Pet Peeves

January 3, 2009

(as they relate to advertising)

So while advertising is not an exact science, it’s pretty obvious what’s good and what’s bad and what will appeal to a target audience.  But some advertising, regionally and nationally, affects me like nails on a blackboard.  I’m so disgusted by the approach, I vow to never to business there … ever!  Here are few of mine, in no particular order of annoyance:

1.  Bad, corny acting.  Don’t spoof me in 30 seconds.  (Happens too much here in Hooterville)  Theater belongs, well, in a theater. 

2. Interns who read the news…and shouldn’t.  (My local public radio station is guilty of this…UGH!)  Don’t practice on the public’s time. 

3. Too Much Animation.  Commercials are not video games.  Give us a break and with the stupid whizzing graphics, flying logos, unnecessary sound effects.

4. The Burger King character.  He’s garish and creepy.  Obviously I am NOT the target audience here, but I’ve not heard one good thing about this giant mask with the skinny legs running around like a lunatic.

5.  Television commercials that are totally too loud.  We don’t send ‘em out that way.  What’s the deal? 

6.  It’s soooo creative I can’t remember the product.   You remember the commercial, but not who it’s for.  Whatta waste.

7.   The owner of the business who insists on doing his own commercials….and shouldn’t.  You know who you are.  The people who tell you that you’re good are lying.

8.  Web sites that immediately start playing music and/or video and don’t give me the option to not hear/watch it.

9.  Giving the phone number on a radio commercial.  Think about the last time YOU ever wrote a phone number down when you heard it on a radio OR TV commercial.  That’s what I thought. 

10.   Yellow Pages Directories.  They are fast going the way of the dinosaur.  Thank God. 

Big agencies get paid a lot of money to do some pretty bizarre stuff.  Beauty must be in the eye of the beholder…it couldn’t have tested well.   Send me stuff that makes you crazy.


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