So That’s What a Brand is!

My dear, sweet, alcoholic ex-partner (ex-Michigan Avenue Art Director) used to tell us: “Kleenex IS the Fucking tissue. iPOD IS the Fucking mp3 player. And that’s what branding is. Get it?”

Yes, we get it. But here in Hooterville, we don’t get a real chance to BE anything, although we try like hell to get our clients to let us try. So I found this, and every client we have WILL be coming in for this little tutorial! WOW.

If you’ve seen it, sorry, but it’s so good you should watch it again.

Tags: Art Directors, Brand, Branding, The Brand Gap

This entry was posted on February 18, 2009 at 10:46 am and is filed under advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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