The meaner, the better.

While the rest of the world is scamming, cheating and  being generally nasty to one another, here in Hooterville business is pretty good.  We’re keeping a tentative eye out for our own economic downturn, but right now we’re holding our own.  I believe the biggest reason is, for a shop our size, we do solid work that sends warm bodies through the clients door.  (Hey, we get ’em there…after that, it’s their job to sell ’em something.)  But I think another reason is that I’m a little, shall we say, straightforward?  OK, maybe a bit bitchy.   

The guys I work with know me inside out…and tolerate my rants. We naturally fall into the good guy/bitchy adgirl roles.  For example, a new client comes in and says he did his own brochure, so why should he hire us?  “You might not need to, show me what you did.”  Come on!  If you’re so good, then why are you talking to me?  (I saw what he did, and of course it was crap and, I’m sure deep down, he’s sorry he was such a nimrod.)

There’s been a lot of activity and we’re truly grateful. The office joke is the meaner I am, the more business we seem to get!  But it’s really because relationships run deep here- clients talk to one another.  They come to us for answers and direction without a lot of BS.  They know if I’m a little direct (or bossy), it’s because I care.  And we’re too busy to hold hands for long … you either get us or you don’t.  I’d likely never make it in a big market with such a sassy attitude.  And I’m too old to change now…wherever my next job takes me, honesty has to be the best policy.

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   I’m the Good Ad Witch…really, I am!

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