There’s probably a lot to learn here. Let’s be honest and appeal to the “no-nonsense type” consumer. Didn’t David Ogilvy say something along this line…”The consumer isn’t a moron; she is your wife.”
God Rest Dudley Moore’s soul. And David’s, too.
Tags: ad agencies, advertising, Dudley Moore, marketing
adchick 
March 24, 2009 at 7:14 pm
I can’t remember where I heard it, but one Volvo fan put it best. “I’m a plain person, and I like plain things.” It struck a chord. Over the years I have tried to get my wife to consider a Merc or BMW, but each effort was rebuffed by, “I’m a plain person, and I like plain things.” It’s not a bad slogan.
March 25, 2009 at 9:23 am
Hey… They’re Boxy, but they’re Good! Agencies would do well to reeeally listen to the customer!