“Let’s Level with the Consumer”

There’s probably a lot to learn here. Let’s be honest and appeal to the “no-nonsense type” consumer. Didn’t David Ogilvy say something along this line…”The consumer isn’t a moron; she is your wife.”

God Rest Dudley Moore’s soul. And David’s, too.

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2 Responses to ““Let’s Level with the Consumer””

  1. phillybikeboy Says:

    I can’t remember where I heard it, but one Volvo fan put it best. “I’m a plain person, and I like plain things.” It struck a chord. Over the years I have tried to get my wife to consider a Merc or BMW, but each effort was rebuffed by, “I’m a plain person, and I like plain things.” It’s not a bad slogan.

  2. adchick Says:

    Hey… They’re Boxy, but they’re Good! Agencies would do well to reeeally listen to the customer!

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