The new “Lauren” TV spot out there by Microsoft took an embarassingly cheap shot at Apple users with the line: “I guess I’m not cool enough to be a Mac person.”
Please. The spot was a desperate move in my view and Lauren needs to do something with her stringy hair. So with that said, maybe she ISN’T cool enough.
Not a day goes by in our office when someone doesn’t curse Bill Gates. If you made any of us use a freakin’ PC, we’d all sooner get out a legal pad and box of #2 Black Warriors. Oh, and Sharpies … I covet them.
Comparing MAC & PC is like driving a Harley, then jumping on a Vespa. If I have to explain it to you, you wouldn’t understand.
Another great article on this I just found thanks to adfreak and another reason to not be too crazy about Microsoft:
http://i.gizmodo.com/5190861/someone-found-microsofts-lauren-and-shes-an-actress
Tags: advertising, Apple Computer, Microsoft, PC, TV
adchick 
March 30, 2009 at 8:12 pm
We all know well the Mac advantages: few/zero crashes; few/zero viruses; simplicity of use; love of brand. Windows boxes can’t compete on these points. But they have always been cheaper and had more apps written for them because of their non-proprietary nature.
Strictly from a marketing perspective, this spot is right on the money. People are squeezing every penny these days. Price is playing a huge part in buying decisions. So, the message is strategically sound and it’s gonna resonate.
March 31, 2009 at 4:10 am
True enough… I was sure I’d hear about strategic price point but as I read recently in some tech blog, you get what you pay for.