Archive for May, 2009

Taking care of the hair…down there.

May 28, 2009

“When there’s no underbrush, the tree looks taller.”  Excuse me?  My significant other is about as manly, masculine and manful as they come. He’s a hairy beast, a prime target for Gillette…and even he was speechless. Via AdFreak, where there’s always excellent stuff.

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The Harley Brand

May 27, 2009

When we take our Harley trips, I finally relax.  And I love to study other bikers.  During our recent trip, we saw a little of everything humanity has to offer.  Start with the annoying crotch rockets: youngsters with a death wish, all leathered up with full face helmets and likely, small dicks. Then, the folks on Gold Wings, usually a middle aged, overweight couple with matching jackets and helmets with their little microphones sticking out…they give you the big, cheery wave when you pass them.  So Not Cool.

But then there’s the Harley people. They give you the subtle, hand-low-to-the-ground gesture of acknowledgement…no fucking wave.  It would be So Uncool.  

I’ve got the Harley  people down into two basic groups:  Tough guys and tough girls, tattoos and tramp stamps, adorned with flaming skull t-shirts and doo-rags.  They’re likely welders and waitresses. The second type are suburbanites…likely secretaries and store managers… adopting the Harley persona for weekends only. Mom got a sitter, Dad shined the chrome, and out they come to mingle in their unscuffed boots and pressed T-shirts.

The Harley mystique has an amazing depth…it’s downright intoxicating.  So many different people all wanting to own a piece of the brand promise: Be Rebellious. Independent. Dark. Cool. Renegade. The Experience. The ride of a Lifetime. Not only a superior piece of engineering, they back it all up with every piece of of clothing and accessory you can imagine.  And the web site…well,  go here.  It sucks you right in. Smart as hell.

Harley reminds me so much of Apple’s brilliant marketing. If you want it, you’ll pay for it.  Yeah, you could ride a Yamaha (own a PC).  

But then you’d be a pussy.

imagesIf I have to explain it, you wouldn’t understand.

It’s true.

Stay Thirsty, My Friends

May 26, 2009

I love this. Drink this beer and you can be cool like me. OK…I just want his voice on my answering machine. Nice pipes. Maybe he really is the most interesting man in the world.   

Time for a Ride

May 22, 2009

How can I miss it if I don’t go away?  We’re off for a 3 day ride…sunny skies, cold beers, and little burger joints, music blaring!  Yes, we wear helmets…but no tattoos…not yet!  🙂   How much can happen in Hooterville in 3 days, anyway?  

See you  Tuesday!

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And speaking of God…

May 22, 2009

I’m a big fan of NPR… beyond the drone of bailouts and politics, there’s always something interesting. Since I’m on a religious roll, I’m fascinated with their five part series Your Brain on God.  The science of spirituality-very thought provoking, indeed.

Google up “Religious Advertising” and you get 153,000,000 hits…no surprise. It’s BIG business, this converting and saving.  There’s no money to be made in just doing good.  Organized religion evidently believes people can’t be good without their “help”.  And in order to save us, they need lots of your money and your compliance as part of their group. There are sites like sermonspice.com and buyfromachristian.com to help the cause. There will be no end to this, of course, as history has shown religion to be such a powerful force that pious folks have killed, scammed, cheated, lied, stole, and committed every other sin in the name of their particular faith. Ironic, isn’t it?

imagesNow, Google up “Religious Advertising Agencies” and you get 19, 300,00 hits. 

I’ll bet some of them are hiring.

The front page talks

May 21, 2009

My favorite commercials series, MAC and PC,  interact with the rest of the front page on todays New York Times.  Some might find it intrusive, but what advertising isn’t…This campaign is so smart and glib. And it’s placement is, too.  Apple is just so damned good.

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Britain’s Got Talent Alright

May 21, 2009

I’m always fascinated by people high on organized religion.This poor lady, well..she really took a big drink of the Kool-Aid.  Now maybe Simon has finally seen it all.  (Via Unreasonable Faith)

Short and random

May 20, 2009

Todays word is from George Parker and defined  for us by the Urban Dictionary:  Douchebaguette:  A female douchebag. A woman who exhibits characteristics of a douchebag. The female is noted for her giant sunglasses, fake tan, and penchant for designer items.

Previously I made a mature decision to have a colonoscopy.  The results are in. No Cancer.  This is good news…now, if you’re over 50 and haven’t done this yet, you’re an idiot.  

I’m starting to lose friends…a faithful reader of AdChick, a witty, sarcastic, New York Transplant who loved Hooterville, dies last Saturday…out of the blue he goes, leaving the rest of us to be pissed, sad and confused. He was only 58 and I’m now wondering about all sorts of stuff.

Our summer intern started yesterday. Tall, eager, a little sassy.  I like her. One the first things I gave her was a copy of The Ubiquitous Persuaders and The Ad Contrarians book.  That’ll teach her.

Memorial Day is coming. I’ll be on a Harley Street Glide for 4 days, far away from keyboards and clients.  That’ll teach me.

The Fungus Finder 4000

May 19, 2009

The Red House ad was better…or worse. It’s amazing that big agencies spend all that money when evidently this is all it takes.

What DOES it all mean?

May 15, 2009

This was passed along to me by a small town gal who has worked in the same place for 30 years….a bit of an anomaly to be sure. Oh wait, I’ve been in business for myself 27 years.  Anyway, she asked:  “How does this affect the way we will offer our products, the way we market, the way we communicate with our customers or, in other words, all aspects of the business?”  Life is change, my dear. We’ll adapt. No one knows that better than ad people. (My friend is a banker…go figure.) I don’t find the numbers scary, but rather exhilarating.