Two brothers and a wife

Two brothers run a successful homebuilding business that Dad started. They are linear thinkers. They want a new logo. We go through the dance of getting to know one another… the size-up…”do-we-feel-comfortable-with-this-bossy-woman-but-we-better-hire-her-or-someone-else-will”….and the “they-seem-cool-enough-to-get-it-but-will-it-be-too-much-of-a-pain-in-the-ass”.  We show the first round. Green?  Hmmm…we think you need to show us more color options.  We come back, armed with Pantone books.  They deliberate deeply, trying hard to articulate what they think because, they really don’t know and need to appear smart and capable of reasoned, solid decision making and then the wife comes in, surveys the work and with little pause, points to the very concept we had encouraged them on in the first place. Where was Peter Arnell when I needed him?  This job would be a lot easier if people would just do what we tell ’em.

Advertisements

Tags:

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


%d bloggers like this: