Archive for July, 2009

Girl stuff

July 31, 2009

I’m a girl…chick, whatever. At 53, I think I’m still about 25.  (That was a GREAT year!)  But other women? Most are just plain mean. (I said, MOST) Bitchy. Backstabbing. Judgmental. Talk behind your back and smile to your face. Borrow money and never pay it back.  I’ve been burned more often than not by women who were supposed to my friends. (Pam? Geri? Are you reading this?)   Yeah, I have trust issues and they run deep…all the way back to mom.

But it’s the ladies who are the coveted target of virtually every ad message we create.  We make all the decisions, rule the roost, and decide when our man is gonna have his PSA level checked. We’re the keeper of the poontang, the Queen of our household.  If Momma ain’t happy, ain’t nobody happy.  You get the idea.

There are several good sites/blogs I’ve discovered for, by and about my gender.  I’m more of glorified tom-boy, not much of a girlie-girl, (and yes, I have a very tolerant boyfriend) so some of these sites hold little interest for me. (Like, why is the entire site pink, for God’s Sake.)  There are a jillion sites out there touting their female-centered content,  BUT…you have to understand your customer. (I don’t want to have a conversation with them, I just want to understand what they need to hear to get them to buy my clients stuff.)  Some of these are pretty insightful with valuable content that helps understand the female gender, some are written by women about advertising and other stuff. There are too many to list, but here are a few. Don’t let the estrogen scare you.

Womenkind

Adfemme

Creative skirts

Lip-sticking

In Women We Trust

Sheconomy

Mamapalooza

Daily Obessional

Ad Broad

Catch Up Lady

Careful…she’s in a mood.images-1

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Quotes from Nellie Lee

July 30, 2009

I spent yesterday afternoon with my 94 year old grandmother.  Sharp, sassy, stubborn and wonderful. This is a sampling of her comments. Oh, to be this awesome at that age.

“There are two sides to every pancake.”

“Obama would get it all done if he didn’t have to deal with all those other people.”

“I’m not stupid, you know.”

“I’d like to take some skin off that insurance company.”

“I’m just doing what the lawyer told me.”

“Don’t you say a thing you wouldn’t put in your mouth”. (Her reference to my accidental slip of the word “shit”)

“An abortion is between a woman, her God and her family.  The government shouldn’t have a thing to say about it.”


God will pay my bills

July 28, 2009

Got this in my email this morning….why didn’t I think of this before? God can help me get outta debt!  “Money is the root of all evil”.  “…a counselor will contact you with a no-obligation debt consultation based on Christian financial values.” Christian financial values?  My morbid curiosity took me into the web site, and it almost didn’t let me out.  “No, wait! Would you like to engage in a Live Chat with one of our representatives?”  ” Are you sure you want to leave our site?”  The scamming, luring and hoodwinking takes all forms on the Internet. I wish they would stick to the Do Unto Others message.

image001Dear God, Please call Visa and wipe away my balance.

Why Everything Sucks

July 25, 2009

While I’ve never been a big Craig Ferguson fan, I think he’s on to something here. We were just talking about how today, so many young, fresh outta college kids have that aura of entitlement about them.  They don’t wanna work TOO hard. (Note I said many, not ALL, so don’t be sending me a bunch of email telling me YOU work hard and you’re 22…I know there are some of you out there.  My intern is one.)  They can’t understand why I would work more than 40 hours a week.  My own daughter said “I see how hard you work at owning your own business…I don’t want that.”  “Like, you work on Saturday?” one bright young man asked me recently. One young lady said…”I work because I have to, not because I want to.”  Love the honesty.  But it amazes me. How attitudes change in a single generation.

Anyway, I thought this was funny.  I AM getting old.  🙂 

Quote of the day

July 24, 2009

Thank you to wkozy for posting this….He (or she) must be a brand new blogger, but I definitely like the quote!

“To explain responsibility to advertising men is like trying to convince an eight-year-old that sexual intercourse is more fun than a chocolate ice cream cone.” –Howard Luck Gossage

images-2Better?  Nah.

For your next Chamber Event….

July 22, 2009

I wonder what Hooterville would think if we hosted a Chamber Business After Hours and these guys were playing?

Playing cards at the club…and other reasons why we don’t get hired

July 18, 2009

Hiring an agency….no matter if  it’s on Michigan Avenue or  Main Street Hooterville, clients have their reasons.  The Ad Contrarian has another excellent message inspired evidently by Seth Godin. Both are very good.  And it got me to thinking about business on our level here in Teeny Town.

I don’t belong to a country club. We have TWO of them here in our 45,000 population town. Lot’s of OLD money here. LOTS of Good Old Boy stuff going on. We have several kitchen table ad shops.  One describes herself as “The Walmart of Advertising”. (You can imagine the stuff they put out.)  Then there’s the guy who used to run an Auto Glass business who decided to be an Ad Agency. He has a fair bit of clientele because he’s learned to “talk the talk and walk the walk” of the system.  He sells below average work to his country club pals.  It isn’t about strategy, quality, message or execution … it’s about who won at cards Tuesday night at the club.  And that’s ok.

I have a wall in our reception area that “showcases” some of the work done by Auto Glass Guy and Walmart Girl.  Prospective clients can look at our competitors work without ever having to step foot in their offices. I want them to see the difference.

I know I’m not a very good networker. I hate schmoozing with people I don’t respect or care for.  Business After Hours…YUK. Chamber events? No thanks. I’ve really tried to be better at this game, but I just don’t have it in me. And, word travels fast in a small town: That “over-the-top” adchick….man, she’s tough…and bossy. Right. I am NO order taker. I ask them respectfully, if you know how to do this, then why are you here? Clients who work with us do so because we help ’em sell their stuff and do it better than the Auto Glass Guy and the Walmart girl. We want to get the business because we are clearly the best in town. (That’s what a new client said.)  Not because we pretended to be someone we’re not.

I don’t play that game. What else ya got?images-1

The Only Cool Thing Microsoft has done.

July 17, 2009

I’m not a Microsoft fan, but I use it anyway. I’m an Apple chick through and through…Apple  products, advertising packaging… all sleek and wonderful.  But, I loved this.  Too bad Microsoft couldn’t be as cool as this effort.

A Big Thank you to my pal, Dean, who shared this with me.  (Dean is a PC, ROI-centered, Web-Guru,  and Wonderfully cranky, and awesome.)

How to have sex in a car-and other lessons.

July 16, 2009

There’s so much I want to know.  Stuff like:  How to kiss like Angelina Jolie. How to shotgun a beer. How to knit fingerless gloves. How to fight off a vampire. How to generate good karma. So much to learn, so little time. But now there’s a web site that tells me everything I need to know. www.howcast.com   Developed by Google and You Tube veterans, the site was named on Time’s 50 Best Websites in 2008. With over 100,000 videos and counting, I sense endless entertainment and vast knowledge to be had, just  a keystroke away.  There was even a Howcast about choosing the right thong (almost 60,000 views). Wow. I wonder if they’ll have lessons in How not to be an arrogant ass, a wife beater, a liar or a douchenozzle?  

The video “How to have sex in the car” has generated over a million views.  If you have to watch a video to figure that out, then…

Check the New York Times article for the story about Howcast.

images

The PEN Story-Brilliant

July 11, 2009

A BIG Thank You to my camera dude and guru, Frank, for turning me on to this excellence in stop motion. Nice tune as well….(do you agree, Phillybikeboy?)   I love awesome creative like this…it’s mesmerizing!  And it worked because I went to the web site, found out more and damn, I may have to buy one.