Archive for August, 2009

Veranda? I like Breakfast served there.

August 31, 2009

Oh, wait. You mean the FONT!  Like in IKEA changing their catalog font from Futura to Veranda.

Ikea has been using their own customized version of Futura for 50 years. I guess they felt it was time for a change/update/new look. I understand how important the science of Fontology is, but I think after 50 years, a change might be in order. Reach out to the young ones who think Veranda is all that.  😉

Only the ad people/font folks will likely be aflutter about this…which is interesting  Advertising IS change. Advertising MUST be about change. But, tell that to Vitaly Friedman.

The former typeface definitely better reflected Ikea’s design philosophy, giving it a very special, unique flavor that actually fit the company’s style,” says Vitaly Friedman, editor in chief of the online Smashing Magazine, which is dedicated to Web design. “With Verdana being used all across the Web, Ikea’s image not only loses originality, but also credibility and the reputation that the company has built since the 1940s.”

Read all about it in Time Magazine here. And here in Business Week.  

images-1 Damn people, please.  We have pressing world issues. 


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The People of Walmart

August 30, 2009

Bookmark this. Check it often. You’ll laugh, you’ll cry, you’ll be amazed.  You’ll get a firsthand look at the folks we see here in Hooterville everyday. OK, maybe not QUITE this “interesting”, but it’s a look at humanity as it really is beyond your pristine office cubicle. These people vote, have children (shudder) and buy products. Please adjust your commercial message accordingly.

www.peopleofwalmart.com

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365 Black

August 25, 2009

Leave it to McDonalds. If I were black, I’d be offended. How are the first and third sentences related? I couldn’t find anywhere in this site where I could “win exciting once-in-a-lifetime” opportunities.  And by the way, the only thing McDonalds has touched in my life is my cholesterol reading. That’s why I don’t eat that crap anymore.

“At McDonald’s®, we believe that African-American culture and achievement should be celebrated 365 days a year — not just during Black History Month. That’s the idea behind 365Black.com. It’s a place where you can learn more about education, employment, career advancement and entrepreneurship opportunities, and meet real people whose lives have been touched by McDonald’s. Plus, you can also have a chance to win exciting once-in-a-lifetime opportunities. So make sure you visit often — you just might get inspired.”

images-1 www.365black.com

I’m NOT Lovin’ It.

Tricky, but very legal.

August 20, 2009

Another great example of just because you can doesn’t mean you should.

You get to deal with him personally.  “We are able to get your add brought up when your customers are looking for your competitors site.”

 Please… someone buy this fellow a dictionary.

Picture 2

Tricky, but very legal.         

I. LOVE. IT.

Creativity that inspires

August 19, 2009

Let’s forget about big greedy ad agencies, health care reform and the impact of social media on the short future of the newspaper industry for a moment. Be mesmerized now by something really refreshing.  A big nod to SULLIESeverything for posting this.  I was so blown away I had to share it.  It’s worth your 8 1/2 minutes. (Who knew the Ukraine even had TV….just kidding.)

Wall Drug Delivers

August 18, 2009

If you do any sort of creative work, you gotta get away from it. Our last big Harley vacation took us to South Dakota and Wyoming, where I emptied my cluttered mind.  Yet, I still  found myself noticing horrifically bad TV spots, a billboard promoting 24 Hour Toe Service (I am not making that up) and the oh-so-ubiquitous Wall Drug Billboards.

Every client, big and small, could take a lesson from Wall Drug.  Wall Drug delivered on their cheesy ad promises (and they made a lot of them) via corny billboards.   “5¢ Cup of Coffee”  “Homemade Pie”  “Free Coffee and Donut to Every Veteran” “Free Ice Water”. We had to stop.  Plus, it was late and close to beer-thirty.

Wall Drug is a model of efficiency.  They were serving up breakfast for hundreds of people in short order style. The staff was friendly, the place was clean, well displayed, and organized.  Shopping to placate every person of every age, from expensive cowboy boots and purses to fudge, shot glasses, T-shirts, and garish souvenirs of every description.  What an excellent advertising story.  They have capitalized on their “brand”.  They gave me a free bumper sticker, hoping I would put it on my car. Thousands of Wall Drug billboards and bumper stickers are all over the world.  It’s Chic to be Cheesy!

Wall Drug opened during the Great Depression and have been growing ever since because they’re being who they say they are. Now if only my clients could deliver on the promises they ask me to make for them.

images-3 No, there is no such thing as a Jackalope.  But you can buy one!

IMG_1723 And George Parker, I took this pic just for you…figure you can use it in one of your Poisoned Dwarf Posts. My God, they’ll sell anything!

Sturgis Here I Come

August 6, 2009

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Seems like every biker has been there, but me. So adchick is now officially headed west to catch the tail end of the madness in South Dakota. Beyond the decadence of all that is this most famous of motorcycle rallys, there will be mountain driving, Mt. Rushmore, beer, the Badlands, beer, Deadwood, Devils Tower, beer, and no clients, keyboards or crap. Final vacation of the year, people. And vacation is important (especially when you’re self-employed!) Back in 10 days!

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I remember when I posed for this shot…I was blond then.  🙂

Yogie Dogie

August 5, 2009

My sincere thanks to Designer Tim for bringing Yogie Dogie to my attention. I am now officially creeped out for the rest of the week. This chick isn’t about to pay a visit to THIS FARM!  via everythingisterrible.