Times have really changed. From a zombie-like choir of ethnicities (You can still sing along, though, can’t you?) to freaky, furry robotic creatures. This is gonna make me choose to drink a Coke over a Pepsi because… (Pepsi’s new Logo is certainly not a reason.) I would LOVE to sit in on these creative sessions to hear how they determine the approach then sell the approach to the client (The Language of the Idea).
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Tags: Calvin Harris, Coca Cola, Coke, Coke Creatures, Soft Drink Advertising
September 9, 2009 at 6:35 pm
The first one reminds me of being forced to sing folks songs by my hippy-wannabe, guitar-strumming 5th grade teacher. (And the day I got kicked out of The Sharing Circle because I laughed inappropriately at someone’s “innermost thoughts.”)
The second one simply creeps me out, and you are right: What the heck could that creative pitch been like? I get the sneaking feeling that it’s not going to age well….