When you’re a small agency, you can do that. Turn on a dime. You can jump through a hoop and make it happen without inter-office bullshit, egos, protocols or hierarchy. So today when a client called and needed to change his commercial to push bananas at 39¢ a pound, we stopped everything else and did it. In less than 3 hours, revision uploaded to the FTP. Boom. Done. I work with such cool people.
It’s what we do.
It feels good.