Archive for November, 2009

Beware the Twitterers

November 29, 2009
Twitter brings all sorts of  people out of the woodwork. Porn vendors, loan sharks, scam artists. Too “Social” media, really.  The lack of face-to-face contact gives people the courage to share all sorts of stuff.  Like this person in a nearby state who sent out a Tweet. I went to their blog and read this:
“the voices in my head are quiet now and rarly if ever keep me up. but i know there will be a time when i will lose this controll i have now and be on auto pilot again. it is scarry and thats why i dont leave my house alone any more. i dont know when or even where i will wake up. the everpresent specter of have my life stolen again by the auto pilot is enough to keep me here in my home.”
I doubt this person would say this on a radio or TV station or print it in the newspaper. I do feel sad for this person, but am planing my relocation very soon.  YIKES.
Advertisements

Advertising Promises

November 23, 2009

In the factory we make cosmetics; in the drugstore we sell hope. Charles Revson

In advertising we’re hired to make promises.  To fill a void in people lives. If you buy XYZ, you’ll be smarter/faster/envied/ thinner/ better/ happier/prettier/whatever.  And so it goes with the ads we see for Thanksgiving…happy families together, sitting at a beautifully decorated table, the perfect turkey. LOOK! Buy THIS Turkey and your family/life/house will be just like this.

The reality is: You’re with your clan, most of whom have traded their booze and brains for a bible and Glenn Beck. A mother who fills every space with incessant chatter, Uncle “Pull my Finger” Paul, neurotic Aunt Opal, Grandmother who can’t hear and host of cousins who wear too much flannel. (You start frantically searching for the adoption papers because you’re certain these are not your people.) UGH.

I’ve always wondered what would happen if a company got REAL with its message for once and said what most of us are thinking. Maybe Southwest Airlines could offer the DFD: a Dysfunctional Family Discount. Wanna getaway? YES!

But advertising is about hope, isn’t it?  Maybe this year will be different. So if you’re fortunate enough to celebrate the holiday with a family who is least tolerable, then enjoy your feast and count your blessings. And the turkey? Here’s how to ensure a perfect result:

Men in Film

November 19, 2009

This has nothing to do with advertising, but it’s an awesome edit.  I was captivated by it, even though it felt a tad creepy here and there. And, I recognized every single one of them another indication of just how old I must really be.  Thanks to my friend Joe for sharing this…you’ll love it.

There’s a Month for That!

November 18, 2009

I had no idea there was so much to celebrate.  Can you imagine being the lucky agency chosen to develop the PR and marketing strategy for something obscure as, say, Straw Hat Month or Pleasure Your Mate Month?  See (what I am assuming is) a complete list here. I’m highlighting my favorites…and I am NOT making any of this up.

January: It’s OK to be Different Month, Love Yourself Month, Prune Breakfast Month, Polka Month

February: Body Awareness Month, Natl. Pet Dental Health Awareness Month, Termite Awareness Month

March: Humorists Are Artists Month, On-Hold Month, Umbrella Month

April: Natl Frog Month,  National Welding Month, Straw Hat Month, National Soft Pretzel Month,  Alcohol Awareness Month (YAY!)

May: Revise Your Work Schedule Month, Smile Month,  Vinegar Month, Ultraviolet Awareness Month

June: Accordion Awareness Month,  Natl Pharmacists Declare War on Alcoholism, Natl Celibacy Awareness Month, Potty Training Awareness Month, Rebuild Your Life Month

July: Smart Irrigation Month, Share a Sunset with Your Lover Month, Horseradish Month

August: Natl Inventors’ Month, Neurosurgery Outreach Month, Panini Month, What Will Be Your Legacy Month

September: Be Kind To Editors and Writers Month, Pleasure Your Mate Month, Shameless Promotion Month

October: Dyslexia Awareness Month, Month of Free Thought, Squirrel Awareness Month, Raptor Month

November: Inspirational Role Models Month (Thanks George!), Georgia Pecan Month, Pet Cancer Awareness Month

December: Tie Month, Bingo’s Birthday Month, Write a Business Plan Month

It’s FEAR MY VAGINA MONTH!  YAY!

Making a buck the creative way!

November 15, 2009

The creative ingenuity of people never ceases to amaze me. People are finding all sorts of unique ways to make a buck. Like Jason, the guy who Twitters shitmydadsays. I’m quite sure he NEVER thought it would end up in CBS looking at his Twitter Account as the making of a possible Television Show. Then there’s Iwearyourshirt.com Jason, the shirtwearer, says:  “In this up and down economy I’m outsourcing my wardrobe (namely shirts) to corporate america and you! I’m going to wear a different shirt for 365 days straight in 2009, take multiple pictures throughout my day and blog about it. Days are sold at “face value” so January 1 is $1 and December 31 is $365.” And, its coast to coast.  “Two times the exposure to 2 separate audiences in 2 separate time zones”. Jason in Florida and his pal Evan in LA!  Business is booming too, because Jason is SOLD OUT thru July of 2010. Good for them.

Then there’s Ireadyourbooks.com.Judi says: “As a single parent struggling with the ups and downs of the economy, I have decided to use my free time to read your books. I am going to read one book a week for 2010. That’s books 500 pages or less. IF your book is over 500 pages, I suggest buying 2 weeks back to back. I will read, take pictures, blog daily and use Youtube along with other marketing resources to increase interest in your book.” Bless her heart.  She’s promoting reading!

These people are being quite inventive, capitalizing on the moment, the trends, using their resources and making a living. I like it.

Picture 3Follow Jasons Tweets Here.

Picture 4

Follow Judi’s Tweets here.

 

 

But Judi, use a different photo…this one isn’t “Literary” enough.

Mac hits the front page…again.

November 13, 2009

Forgive me as I gush about the cleverness.  It’s sickening, I know, but they’ve done it again. Another excellent use of cyber front page by Apple.

Oh, Harvey…you’re being harsh.

November 12, 2009

If we study vintage ads like this, we can get an idea of how we treated each other back then, the roles we played and the priorities we had. Thankfully, times change. And he didn’t even kiss her good-bye. Bastard.

People of Public Transport

November 11, 2009

In Hooterville, we have a city bus system. I road it once when my daughter was a little girl…she asked so I took her for a ride around our fair city. I’ll have to do it again to see if I can find anything this interesting.  In response to People of Walmart, now we have People of Public Transport.  It’s America at its finest. These people buy things, so remember to craft your advertising message accordingly.

via funnyassblog.

Picture 4

Picture 3

Careful there, you’re not the client

November 6, 2009

He called, wanted a meeting immediately, then bulldozed his way into our office.  He insisted something needed to be done and right away. He was losing money.  No, he wasn’t the final decision maker, but  he was a damned important strategic partner and they would listen to him. He liked a spot we did for the sister company. He hated the current marketing director of the company.  She was slow, unresponsive to his requests and should be be put back into the secretarial pool or fired. He’ll put his own money in to straighten things up, by God. He’d get us a meeting with the powers that be. And on the way out he said, you might “wear a low cut top” next time we meet.

We were certainly intrigued by this prospect. What if “this” and what if “that” began to float around. It could be a nice piece of business, but I resisted the urge to do any spec work-it didn’t feel right. (It wasn’t the low cut top comment, trust me.)

Anyway, good thing we didn’t spend a lot of time prepping a pitch. After raising every kind of hell, this important “strategic partner” was told flat out by the real decision makers this was none of his concern. Yes, they loved what adchicks team did for their sister company, but they are quite satisfied with their current mediocrity.

The moral of this story:  Never count your chickens before they’re hatched.

images-3

That’s one…

A parting gift

November 4, 2009

Our Intern this summer…she was a walking, always talking, nervous, sound effects machine.  But we loved her. When I finally kicked her outta the nest, she presented me with a gift that keeps on giving.  That girl has a bright future.  Check it out:

WTF

Don’t make me use my stamper!