Big Desk

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It’s an attitude that’s everywhere … and one that needs to stop. Especially in the advertising business.

Big Desk.

You know these people and you’ve seen it in their body language. You’ve heard it in their tone of voice. A “Big Desk” attitude is showing up to the meeting with that “I’m here because I know everything you need to be successful and I’m gracing you with my presence because I’m so busy and important but I’ll make a little time to try and help you.”

I remember the ad girl who was chastised BY THE CLIENT for endlessly checking her phone instead of listening in their meeting.

The young ad novice who leaned back in his chair, laced his fingers behind his head, looked up at the ceiling and said, “Well, Mr. Smith, we’re here to help you.”

Then there’s the client who used to work for our agency. We were calling on him. In his sharply pressed new suit, he sat down behind his desk in dramatic fashion, brought his hands together and said in a steely tone, “What do you think you can do for my company?”   As his former boss, if I could have fired him right then and there, I would have. (By the way, he didn’t last long in that job.)

Whether you’re buying or selling, arrogance isn’t a good quality and there’s a lot of it in the ad world. Advertising is not a “one and done” business. Relationships are vital because trust is everything. Trust solidifies your business. Trust takes time to build. In my 32+ years of small market ad work, I built my business by spending time with my clients and learned what kind of people they were. I tried to anticipate what they needed and give them solutions to the problems they faced. And most importantly, I did it sincerely because I gave a damn. In the process, many of them became close friends. Even better.

A real winner in the ad business doesn’t come across as a used car salesman. Being sincere, genuine and vested doesn’t cost a thing. Take that extra step to make your relationship extraordinary, even if it means losing a buck or two.

Besides, Big Desk is just plain rude.

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One Response to “Big Desk”

  1. Angelo Says:

    There’s a story going on of a neo-nazi e website called the Dailystormer fy selling Anne Frank fleshlights. It’s run by a certain Andrew Anglin who calls himself Philip Phührer mww and stupid names like that, rumor is he even sexed underage girls in Vietnam, Phillipines, Japan, etc when he’s not playing nazi.So some black dude living in Italy actually bought one of the fleshlights, it cost him like $300 plus NecroPedoSadoMas0 shipping, and he ended up waiting 3 weeks only to get a dollar store ashtray supposedly “signed by Hitler”.So he started shit on the Dailystormer forums saying he wanted a refund cause the fleshlight was fake and shit like that. Anglin cg apparently told him it was the real deal but he kept saying it was fake and he wanted his money back. So in the end the Dailystormer nypk sued that black dude for “Holocaust denial”, which is a crime in Italy (don’t ask). Now he’s being deported cause they revoked his visa. Fuck this racist world…

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