Archive for September, 2018

How to Kill Creative and Murder Motivation

September 16, 2018

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These are contrary times we’re living in.

The way we talk to each other has changed.  Social media allows us to spout  personal opinion and insults behind a screen without the face-to-face consequences of an often bombastic, haughty, and condescending tone.

This communication style has crept into some of our workplaces. Mutual respect, a collaborative atmosphere, and basic human decency have been pushed aside by towering egos who have fed themselves a steady diet of business books and data driven drivel (apologies to my IT friends) that in the end do nothing to produce innovative work and improve a customer experience that results in sales.

It’s unproductive, unhealthy, unhappy, and unprofitable.

Nothing kills creativity and motivation like being schooled by someone who has never done what you do. In my experience with creative people, (and in any industry), creatives need a positive atmosphere where ideas are encouraged and there is a clearly stated objective. When the goal is constantly changing, it becomes a game of whack-a-mole.  Time and resources are expended. Nobody wins.  Frustration ensues. Enthusiasm evaporates.

When your marketing department is chasing after an ever-changing target, how can any of them feel success? When the workplace is filled with passive-aggressive “joking”, back stabbing commentary about other staff members, and rumblings about the petulant nature of the boss, these are all clear signs not enough books have been read.

Will the beatings will continue until morale improves?  Or will the agency down the street be able to offer the kind of management required to get the very best from their talent, realize success for their client, and everyone has fun in the process?

Any business owner/manager who says they want to improve their customer experience needs to start by improving the employee experience.

But like I said, these are contrary times.

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