Posts Tagged ‘advertising to women’

Girl stuff

July 31, 2009

I’m a girl…chick, whatever. At 53, I think I’m still about 25.  (That was a GREAT year!)  But other women? Most are just plain mean. (I said, MOST) Bitchy. Backstabbing. Judgmental. Talk behind your back and smile to your face. Borrow money and never pay it back.  I’ve been burned more often than not by women who were supposed to my friends. (Pam? Geri? Are you reading this?)   Yeah, I have trust issues and they run deep…all the way back to mom.

But it’s the ladies who are the coveted target of virtually every ad message we create.  We make all the decisions, rule the roost, and decide when our man is gonna have his PSA level checked. We’re the keeper of the poontang, the Queen of our household.  If Momma ain’t happy, ain’t nobody happy.  You get the idea.

There are several good sites/blogs I’ve discovered for, by and about my gender.  I’m more of glorified tom-boy, not much of a girlie-girl, (and yes, I have a very tolerant boyfriend) so some of these sites hold little interest for me. (Like, why is the entire site pink, for God’s Sake.)  There are a jillion sites out there touting their female-centered content,  BUT…you have to understand your customer. (I don’t want to have a conversation with them, I just want to understand what they need to hear to get them to buy my clients stuff.)  Some of these are pretty insightful with valuable content that helps understand the female gender, some are written by women about advertising and other stuff. There are too many to list, but here are a few. Don’t let the estrogen scare you.



Creative skirts


In Women We Trust



Daily Obessional

Ad Broad

Catch Up Lady

Careful…she’s in a mood.images-1

....on pets and prisoners.....

food for the body; food for the soul

Gods of Advertising

We make you want what you don't need.

an anti-hate news project


Louise Mensch, National Security Journalism

The Weekly Sift

making sense of the news one week at a time is the best place for your personal blog or business site.