Posts Tagged ‘Apple Computer’

The Mac Parody

February 13, 2010

If it isn’t obvious, I am a Mac. (My sweetheart is a PC….why we’re still together is another story.) Many cynical pot shots are taken at “God-Jobs”, Apple, and their success. I have many collegues who sniff in a haughty fashion about my love of all things Apple. The Mac/PC commercials with Justin and John are outstanding in their simple, witty approach while defining our personalities (unfairly at times). It was only a matter of time before this series came out. We’re all so cynical!

Mac hits the front page…again.

November 13, 2009

Forgive me as I gush about the cleverness.  It’s sickening, I know, but they’ve done it again. Another excellent use of cyber front page by Apple.

The Harley Brand

May 27, 2009

When we take our Harley trips, I finally relax.  And I love to study other bikers.  During our recent trip, we saw a little of everything humanity has to offer.  Start with the annoying crotch rockets: youngsters with a death wish, all leathered up with full face helmets and likely, small dicks. Then, the folks on Gold Wings, usually a middle aged, overweight couple with matching jackets and helmets with their little microphones sticking out…they give you the big, cheery wave when you pass them.  So Not Cool.

But then there’s the Harley people. They give you the subtle, hand-low-to-the-ground gesture of acknowledgement…no fucking wave.  It would be So Uncool.  

I’ve got the Harley  people down into two basic groups:  Tough guys and tough girls, tattoos and tramp stamps, adorned with flaming skull t-shirts and doo-rags.  They’re likely welders and waitresses. The second type are suburbanites…likely secretaries and store managers… adopting the Harley persona for weekends only. Mom got a sitter, Dad shined the chrome, and out they come to mingle in their unscuffed boots and pressed T-shirts.

The Harley mystique has an amazing depth…it’s downright intoxicating.  So many different people all wanting to own a piece of the brand promise: Be Rebellious. Independent. Dark. Cool. Renegade. The Experience. The ride of a Lifetime. Not only a superior piece of engineering, they back it all up with every piece of of clothing and accessory you can imagine.  And the web site…well,  go here.  It sucks you right in. Smart as hell.

Harley reminds me so much of Apple’s brilliant marketing. If you want it, you’ll pay for it.  Yeah, you could ride a Yamaha (own a PC).  

But then you’d be a pussy.

imagesIf I have to explain it, you wouldn’t understand.

It’s true.

If I have to explain it …

March 30, 2009

The new “Lauren” TV spot out there by Microsoft took an embarassingly cheap shot at Apple users with the line:  “I guess I’m not cool enough to be a Mac person.”  

Please.   The spot was a desperate move in my view and Lauren needs to do something with her stringy hair.  So with that said, maybe she ISN’T cool enough.

Not a day goes by in our office when someone doesn’t curse Bill Gates. If you made any of us use a freakin’ PC, we’d all sooner get out a legal pad and box of #2 Black Warriors.  Oh, and Sharpies … I covet them. 

Comparing MAC & PC  is like driving a Harley, then jumping on a Vespa.   If I have to explain it to you, you wouldn’t understand.

Another great article on this I just found thanks to adfreak and another reason to not be too crazy about Microsoft:

Steve Jobs, Don’t Die!

January 6, 2009

Don’t go Steve…Adscam tells us of your hormone problem.  Live in the Midwest and eat more Angus beef to cure your protein woes…  I’m being forced to use an ancient PC tonight and miss my beloved iBook…no files, no photos…  DAMN IT!  I hate this!

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