Posts Tagged ‘Creative’

Designer versus Client

December 3, 2009

The timing on this is perfect because I’ve been fighting this battle with the cretins…I mean clients…for the the last two weeks.  Like the new client (a very nice one, though) who brought me some logo ideas for his his new place, saying “you know, my wife has a good eye and is very creative.” ARRGHH!  I love it when he says “Are  you going to do it in Microsoft Word?” HA! A big thank you to Robb for sharing this…it’s spot on.

Creativity that inspires

August 19, 2009

Let’s forget about big greedy ad agencies, health care reform and the impact of social media on the short future of the newspaper industry for a moment. Be mesmerized now by something really refreshing.  A big nod to SULLIESeverything for posting this.  I was so blown away I had to share it.  It’s worth your 8 1/2 minutes. (Who knew the Ukraine even had TV….just kidding.)

A Spam Comeback?

June 9, 2009

I’m anxiously awaiting the new television commercials for America’s Favorite Meat in a Can, SPAM, done by BBDO in Minneapolis.  (I think their web site must be under construction-they should call me.) While I wait to see the new culinary creative, I decided to do a little Spam Research.

According to the official Spam web site there are 13 varieties. Hormel introduces the sweet, spicy pink “meat” in 1937.  Edward R. Murrow mentions Spam for Christmas dinner in 1942. In ’46, the Hormel girls make the scene. Spam with Cheese Chunks make an appearance in 1971, and in 1991, you can order official Spam merchandise from the catalog. You know it’s relevant when Spam gets a spot in the Smithsonian. There’s Spam with Bacon, Spam Lite, Spam Hot Dogs and Spam spreads and Hickory Smoked Spam.  Spam Festivals, Spam Fan Clubs, and Spam Recipe Contests. (Take a deep breath here) You can buy Spam T-shirts, hats and magnets, Spam Salt & Pepper shakers, steins and shot glasses.  A Spam joke book and thimble, too. There’s even a Broadway Show and Spam Music.

It seems that more than 5 billion cans have been produced since 1937. In America, roughly 3.8 cans of Spam are consumed every second each day – 228 cans per minute, 13,680 cans an hour. (Somebody check my blood pressure, my sodium level feels a little outta balance.)

Given these lofty numbers, BBDO better be showing us something pretty good.

imagesThanks to Brand Professionals for the heads up…can’t wait to see the reinvention.

A furniture store for ALL people.

May 1, 2009

NO…we did not produce this, but damn, I wish I had. What a great addition to anyone’s demo reel. (And from High Point, North Carolina, too…the Furniture Mecca….what were they thinking?)

(Thanks to my friend Kathy (the best chick announcer ever) for bringing this to our attention)

The Language of the Idea

February 27, 2009

When you’re trying to sell your ideas, it really comes down to the wordsmithing, doesn’t it?   We spend so much time developing the work that we forget about the most important work, the presentation!    Gotta get the client to see what we see, damn it.   In Hooterville, we don’t have a lot of time to prepare this kind of work but we realize its importance just the same.  When it comes to the new Pepsi Logo, maybe Peter Arnell had TOO MUCH time on his hands.

Thanks to Musings from an Opinionated Sod, I just got a look at the Breathtaking Presentation Peter Arnell presented to Pepsi.  Mr. Arnell has been dubbed a “Fucktard” George Parker, who is right on (What exactly IS a Fucktard?).   This Arnell guy is one great salesman to have gotten Pepsi to believe all this gobble.  I realize MUCH has been written about this already, but if WE made a  presentation like this to the common folk in Hooterville, we’d be laughed out of the room.   

We’ve been passing this around, really trying to understand it…I mean, my God, it’s PEPSI!  One of our designers said: ” What a horrific collection of utter bullshit.  And in the blueprint section they leave out the Fibonacci sequence, the natural phenomenon of ALL inclusive  design and only invented by  GOD (discovered by Fibonacci), and replace it with more bullshit. That’s inexcusable, but probably pandering to the Godless masses of  humanity who gorge themselves on this high fructose corn syrup laden  product.That’s why I drink Coke”          

I Love This Guy!

Trying to get a client to understand WHY you want  to do something is as important as the creative you developed.   It’s like John Madden said:  The most important member of a football team is the owner.   So, in turn, the most important player of our creative team is unfortunately the client, who does indeed have the right to make the wrong decision.

You know, just because you work in Hooterville doesn’t mean you’re a dumb-ass.

images-11  

Peter’s body language suggests pouting…

Nobody likes my new logo!!

Yuk.

February 19, 2009

This might be one of the nastiest things I’ve ever seen.  Someone actually paid for this commercial?   Define this target audience, please.   Is it Men? Nerdy Men?   It can’t be Women…can it?  

I can’t even imagine pitching the idea, let alone producing it.  Is it supposed to be funny?  And what does it have to do with the product?   Who is the product?  I forgot while being mesmerized by armpit hair flying in the wind.

Say what you might about Hooterville, but the women here shave. 

A Typical Adchick Day

January 29, 2009

So, a day in entreprenuerial advertising went something like this:

Wake up late, grab coffee, race around to get out the door.  (Just me, no kids, no pets, no significant other…what the hell am I doing?)

Get all the grocery items for the price-item TV doughnut that MUST  be shot today to make deadline.

Hit the post office on the way across down (our drive time is about 15 minutes) … check the mail box.  No Checks.  Payroll is Friday. Damn.

While  cool camera guy works his magic with canned corn, I finish buying February media for the last client, fax off the schedule.

Field a call from some girl named Holly selling space in the County  Fair Book … honey, it’s JANUARY!  The efffing Fair is in August. Leave me alone … and by the way, NO! 

Field a call from a client who loves his new web site and had two minor changes, then he tells me his business is rockin’ and he loves what we do. Sweet.

Look over  the last round of logo changes for a new product.   Hope the 60+ male clients will choose the right one (after all, the audience is 25-45 women). We show them what we want them to see and hold our breath.

Eat microwave soup at my desk for lunch left over from shooting the grocery store ad.

Try not to spill soup on the papers I prepared for my 1:30 meeting.

Meeting goes over two hours…but these were motivated clients and I walked out with a bunch of new work.  They like me.

Field a call from my most conservative client.  He decides cautiously to continue to run some ads in February.  Gee, thanks.  Glad you decided to keep the doors open.

Whip out a press release for a favorite charity.  Easy.

Late in the day. Here comes an email from the health care marketing girls.  Their “Marketing Committee” met. They have a few “suggestions” to the last three TV ads.  (They should all be selling Mary Kay…wait, maybe I should be selling Mary Kay.)  Bitches took the icing off the cake. I feel my blood pressure jump and resist the urge to kill someone.    My cool camera guy, however, is just that. Cool. No big deal.  He makes their “suggestions”.  

I weigh my choice between red wine or a workout.

Whaddya think I decided to do??                       images-15

Top Ten Faves

January 9, 2009

(mostly related to advertising)

I recently shared my Top Ten Peeves … now, my Top Ten Faves.

1 The web sites of the other “agencies” in my geographical area… and many beyond.  Whenever I feel our work isn’t all that good, I look at theirs … and I feel better.  

2 Smart creative.  Strategically planned, not just because the client’s cousin liked it.

3 New Media.  It’s an exciting (if not dizzying) time to be in this business.  I have a tough time keeping up, but I love it.

4  Clients who say:  It’s working!

5  The process of collaboration.   It’s a beautiful thing and everybody benefits.  

6   Pencils.  Not the mechanical kind. Black Warriors are the best.

7  The Sharpie Campaign:  Write Out Loud.  Perfect.

8  The e*trade campaign. Now, whenever my new Grandson spits up, we ask him:  Did you just buy stock?

9  Smart, well-intentioned sarcasm.

10   Working with men.  Women (most, not all) are just mean, bitchy and carry that hidden agenda around in their whatevers.  Men are (typically) straightforward and down to business…(except for that one mean little gay guy I have to put with.  All my other gay friends are cool.)

Creative Happens.

January 7, 2009

Doesn’t matter if you’re in Hooterville or New York City creative people just do it…they can’t help it. They see things in a wonderfully different way and no matter if they get published or aired, they can’t deny the urge. 

Great big markets don’t have a corner on the good ideas.  Here in Hooterville I work with people who possess not just talent, but bring a diversity to the table that the big agencies would envy.  We have a designer who illustrates and raises chickens, a married couple who not only design, he’s a licensed pyrotechnician (call for your next fireworks show) and she’s a diaper maker (and a very good mommy) and herb gardener. Then, there’s our camera/video/audio guy… when he’s not doing paying work, he listens to podcasts about videography, he’s an attentive husband and dad, and takes guitar lessons.  We’re  going to produce a PSA for a local childrens advocacy group.  He was gathering images to begin the process and captured this.   baseball where it belongs

Major League Baseball needs an extreme makeover.  They could start by lowering ticket prices and bringing player salaries back to reality, then announce their intention on bringing the game back to everyday people…they could use this image in their new campaign.   Very nice.