Posts Tagged ‘Customer’

Who’s our customer? Uh…..

October 10, 2009

We got called back to talk to a potential client.  Last time we met was in May.  I knew they were talking to other agencies….no problem. (Anything they can do we can do better.) They finally decided we were the best choice to do the creative. Cool.  When I asked my usual litany of questions, the most important one they did not know.

“Who’s the customer?”

“We don’t really know…we’re hoping you can tell us.”

I shit you not. I do not get paid enough to answer questions like this.

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I’d sell you something, but I don’t know who you are.

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