Posts Tagged ‘small agencies’

Chief Cook and Copy Writer

February 4, 2010

Ah….it feels good to be back. Or does it?

My sweetheart had a serious car accident. In a second, priorities shifted. But now that he’s better, reality  has shown its large ass and I’m reminded what the entrepreneurial experience is all about. After 27 years on my own, why am I still surprised how intense a day can be? It’s like the bus pulled up and everyone got off at the same stop. Clients need copy changes. Media needs to be planned.  Staff need a paycheck. In order to give them one, bills must go out. And surely, there’s a Yellow Pages Sales Rep who needs to be cursed.

In a small agency, you don’t have time to bask in gossip, awards, or winning new business. You learn to spin plates, buy time, reason quickly, stash snacks in your desk, keep beer in the fridge, teach clients to work on your time table, not theirs, and do it all with a certain amount of grace. That last part I have yet to master.

Today, I made a dent in the pile, engaged a potentially awesome new client, and planned tomorrow. I left my desk after 12 1/2 hours, numb and brain dead, but thankful that tomorrow I won’t have to answer to some ego crazed Art Director, put up with some annoying intern (no, not YOU Mags!) or a too-familiar office girl. It’s my nest and along with the stress comes the right to surround yourself with cool people who love makin’ the work. No Assholes Allowed.  It’s good to be  back!

Please…take a number!

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