Posts Tagged ‘South Dakota’

Wall Drug Delivers

August 18, 2009

If you do any sort of creative work, you gotta get away from it. Our last big Harley vacation took us to South Dakota and Wyoming, where I emptied my cluttered mind.  Yet, I still  found myself noticing horrifically bad TV spots, a billboard promoting 24 Hour Toe Service (I am not making that up) and the oh-so-ubiquitous Wall Drug Billboards.

Every client, big and small, could take a lesson from Wall Drug.  Wall Drug delivered on their cheesy ad promises (and they made a lot of them) via corny billboards.   “5¢ Cup of Coffee”  “Homemade Pie”  “Free Coffee and Donut to Every Veteran” “Free Ice Water”. We had to stop.  Plus, it was late and close to beer-thirty.

Wall Drug is a model of efficiency.  They were serving up breakfast for hundreds of people in short order style. The staff was friendly, the place was clean, well displayed, and organized.  Shopping to placate every person of every age, from expensive cowboy boots and purses to fudge, shot glasses, T-shirts, and garish souvenirs of every description.  What an excellent advertising story.  They have capitalized on their “brand”.  They gave me a free bumper sticker, hoping I would put it on my car. Thousands of Wall Drug billboards and bumper stickers are all over the world.  It’s Chic to be Cheesy!

Wall Drug opened during the Great Depression and have been growing ever since because they’re being who they say they are. Now if only my clients could deliver on the promises they ask me to make for them.

images-3 No, there is no such thing as a Jackalope.  But you can buy one!

IMG_1723 And George Parker, I took this pic just for you…figure you can use it in one of your Poisoned Dwarf Posts. My God, they’ll sell anything!

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