Posts Tagged ‘Workday’

Chief Cook and Copy Writer

February 4, 2010

Ah….it feels good to be back. Or does it?

My sweetheart had a serious car accident. In a second, priorities shifted. But now that he’s better, reality  has shown its large ass and I’m reminded what the entrepreneurial experience is all about. After 27 years on my own, why am I still surprised how intense a day can be? It’s like the bus pulled up and everyone got off at the same stop. Clients need copy changes. Media needs to be planned.  Staff need a paycheck. In order to give them one, bills must go out. And surely, there’s a Yellow Pages Sales Rep who needs to be cursed.

In a small agency, you don’t have time to bask in gossip, awards, or winning new business. You learn to spin plates, buy time, reason quickly, stash snacks in your desk, keep beer in the fridge, teach clients to work on your time table, not theirs, and do it all with a certain amount of grace. That last part I have yet to master.

Today, I made a dent in the pile, engaged a potentially awesome new client, and planned tomorrow. I left my desk after 12 1/2 hours, numb and brain dead, but thankful that tomorrow I won’t have to answer to some ego crazed Art Director, put up with some annoying intern (no, not YOU Mags!) or a too-familiar office girl. It’s my nest and along with the stress comes the right to surround yourself with cool people who love makin’ the work. No Assholes Allowed.  It’s good to be  back!

Please…take a number!

Small Town Crap

February 25, 2009

So much to love about a small town.  A church on every corner,  a tavern across the street.  Lots of auto parts stores.   We’re all hoping Olive Garden will come to its senses and open up here in Hooterville so we can enjoy the Shrimp Scampi special during Lent.   But when it comes to advertising, there is so much to endure:

Bankers and insurance people who INSIST their photos be in their print ads.  (We don’t allow it.)

Business owners who INSIST on putting their grandchildren in their TV ads.  (We don’t allow that either.)

The  contingent of overweight media sales girls who try to make friends by selling you Arbonne instead of the numbers. (Guess that’s everywhere.)

Really bad ads produced by the local cable company. (Guess that is, too.)

Clients who hire you to do a job, then tell you how to do it.  (We absolutely don’t allow that….”If YOU know how to do this, then what did you hire us for?”   Yeah, I say it…right to their face.)

Having never worked for a BDA (or in any large market), I can’t compare my experience.  Clients are frustrating everywhere, I suppose. But today, between a new client pitch, helping the just-hired office girl, wolfing down a tuna salad sandwich between phone calls, writing a little copy, and crunching some budget numbers with an old client, this even OLDER client calls me to be sure he gets an ad inside NCIS tonight, because he loves that show.   You bet, Boss.  

images-1DAMN.  I LOVE this town.

A Typical Adchick Day

January 29, 2009

So, a day in entreprenuerial advertising went something like this:

Wake up late, grab coffee, race around to get out the door.  (Just me, no kids, no pets, no significant other…what the hell am I doing?)

Get all the grocery items for the price-item TV doughnut that MUST  be shot today to make deadline.

Hit the post office on the way across down (our drive time is about 15 minutes) … check the mail box.  No Checks.  Payroll is Friday. Damn.

While  cool camera guy works his magic with canned corn, I finish buying February media for the last client, fax off the schedule.

Field a call from some girl named Holly selling space in the County  Fair Book … honey, it’s JANUARY!  The efffing Fair is in August. Leave me alone … and by the way, NO! 

Field a call from a client who loves his new web site and had two minor changes, then he tells me his business is rockin’ and he loves what we do. Sweet.

Look over  the last round of logo changes for a new product.   Hope the 60+ male clients will choose the right one (after all, the audience is 25-45 women). We show them what we want them to see and hold our breath.

Eat microwave soup at my desk for lunch left over from shooting the grocery store ad.

Try not to spill soup on the papers I prepared for my 1:30 meeting.

Meeting goes over two hours…but these were motivated clients and I walked out with a bunch of new work.  They like me.

Field a call from my most conservative client.  He decides cautiously to continue to run some ads in February.  Gee, thanks.  Glad you decided to keep the doors open.

Whip out a press release for a favorite charity.  Easy.

Late in the day. Here comes an email from the health care marketing girls.  Their “Marketing Committee” met. They have a few “suggestions” to the last three TV ads.  (They should all be selling Mary Kay…wait, maybe I should be selling Mary Kay.)  Bitches took the icing off the cake. I feel my blood pressure jump and resist the urge to kill someone.    My cool camera guy, however, is just that. Cool. No big deal.  He makes their “suggestions”.  

I weigh my choice between red wine or a workout.

Whaddya think I decided to do??                       images-15