Posts Tagged ‘writing’

Makin’ creative

January 11, 2010

We were a company of 12 at one time, and now we’re down to three, along with a team of brilliant freelancers who are at the ready. This is by my design. But every Monday morning, I look around and wonder …where’d I put that creative, anyway?

Big agencies have big teams to develop big ideas for big clients. But it’s all relative. Our small clients have much at stake: keep the doors open, sell stuff, make payroll, stay in business…just like “big” clients.  And, they expect us to deliver a solid message that brings warm bodies through the door. Maybe our role is even more vital since these small companies depend on repeat, long term customers. They battle Super-WalMart and other Big Box Stores daily. Small businesses look for their niche and a way to survive. They look to us to make their message meaningful and effective.

Example: I have a mom and pop furniture store who is open only one night a week, closed on Wednesday and Sunday, (yeah, I said closed Wednesday) and open only 8am-5pm the other days.  Yet, in spite of the way they force customers to conform to the way they do business, and with all the Big Box competition they have, they’ re still the ones to beat.  I must be a genius.

When you’re as small as we are, time is the valuable commodity. There’s not a lot of time to bounce ideas, experiment a little, write, re-write and re-write again…not a lot of time to savor the process of making the work. While I get bored and frustrated with that one (long-time) client who wants the same “show and tell”  TV, it works.

I got into the business over 27 years ago because of the creative process. I love being a real part of video projects, touching the many different aspects of making the work. But the “give and take”, “lets try this and if it doesn’t work lets try something else” days are long gone. In order to survive, we must churn out “new and different” as best we can because even in a small town, clients expect your best effort.

We’re open, but not on Wednesday or Sunday.

Only in Hooterville.

A Year Later

December 27, 2009

This blog is one year old today.

164 posts. 13, 844 views. Connections made to people I’ve never met. Some I’d like to meet, some too frightening.

I’ve vented, observed, shared, learned, whined, been humbled, gained experience, found, lost, laughed, gotten confused, cried, gained perspective, cut-and-pasted, contributed, and a helluva lot more. It’s really been for me, but if you been here, then you’ve gotten a peek into a world waaaaaay far away from the Big Agency World.  Very different, but in many ways, very much the same. We fight the same client issues, develop work along the same methods, struggle with the same creative blocks, and enjoy the same streaks of inspiration.

In Hooterville, (as I affectionately call it) we know our audience and write and produce to reach them. Not so different, really.

Thanks for visiting the other side.

Where have all the (good) bloggers gone?

October 1, 2009

And if they’re gone, why are they still on your blogroll? Often, bloggers listed on other sites haven’t posted a thing for over a year. Maybe these people got bored, fired, tired of  posting on a consistent basis, or just felt they had nothing left to say. So, clean up your blogrolls! Get rid of the ones no longer active and find new ones to share.

Good or bad, it’s a good to hear what others have to say, how they think, a peek into a different approach.  (The ones I list on my site may not always return the gesture, and that’s fine…I list them on mine because they’re interesting)  But, these guys….where’d ya go?? and WHY!?

agencytart.wordpress.com (God, I miss this one. I’d like to buy her a drink.)

whitehouseofficeofcreativeaffairs.wordpress.com

Scamp (Found this too late to get into this one)

Dear Jane Sample (she’s really done…but I’d like to buy her a drink, too)

And last but certainly not least, Adcontrarian.com He’s due back October 1 after a month long hiatus. The honesty and attitude I get here is always first rate.

imagesI don’t see George retiring anytime soon. He better not…he’s the bee in the bonnet of the BDA’s!

Celebrate the Exclamation Point!

September 25, 2009

Why didn’t someone tell me?  It’s National Punctuation Day!   Given my extreme use of the God-Given, All-Sacred Exclamation Point, I’m really surprised I didn’t know about this.  Visit the site here where you’ll learn more than you ever wanted to know about the little devices that give our language meaning and clarity. (Be sure to check their special meat loaf recipe … seriously.) They provide instruction on how to properly celebrate:

  • Sleep late.
  • Take a long shower or bath.
  • Go out for coffee and a bagel (or two).
  • Read a newspaper and circle all of the punctuation errors you find (or think you find, but aren’t sure) with a red pen.
  • Take a leisurely stroll, paying close attention to store signs with incorrectly punctuated words.
  • Stop in those stores to correct the owners.
  • If the owners are not there, leave notes.
  • Visit a bookstore and purchase a copy of Strunk & White’s The Elements of Style.
  • Look up all the words you circled.
  • Congratulate yourself on becoming a better written communicator.
  • Go home.
  • Sit down.
  • Write an error-free letter to a friend.
  • Take a nap. It has been a long day.

The only thing it DIDN’T say was open a nice bottle of Frogs Leap. Anyhoo, you can buy T-shirts, posters and mugs with witty little sayings like Jesus and the Twelve Apostrophes, and A Semicolon is not a Surgical Procedure. I.LOVE. IT.

images-2Call me a geek, but I think correct spelling, punctuation, and grammar is what separates us from well, perhaps, The People of Walmart?